Marketing automation does not have to be hard to understand. Nor should it require a data scientist to design. We’ve created simple but powerful pre-made recipes that do the heavy lifting for you. From Newsletter-specific Welcome Emails to Product Up-sell to App Download, we’ve got you covered to get you up and running quickly.
Take it one step at a time. No need to create complex funnels to perform simple tasks, we support simple automation rules as well. You can still create individual automation rules with simple conditional statements to personalize content or send a targeted mailing.
See your entire automation journey in context and at-a-glance with our visual pathway builder. Never be confused again as to the source of your conversions, and the particular journey taken by each and every one of your subscribers. Experience your subscriber journey as your subscriber experiences it, with visual tracing of each journey in a simple to use on-screen tool.
Test for any event and any and all message activity to decide what to do next. Set the test wait duration, and check for specific open or link activity, subscription membership, tags or other attributes to meaningfully segment your audience. Send further messages that contain relevant and action-oriented content that will be welcomed by your subscribers.
Start and stop your automation journey’s, and build multiple variants to continually test and refine your strategy. Experiment with length, cadence, frequency, and messaging content for each type of automation flow. Simulate each pathway with real customer data and our Testing Inbox to experience each journey path exactly as each subscriber does.
Watch your pathways align to specific results as you build them and experience the journey the same way your subscriber does. Each step action you create within the journey path is as easy as pointing and clicking, and selecting an event, action, or condition that will in turn automatically populate your next step to lead them to your desired outcome.
Our intuitive pathway builder provides all the important information you need to understand your results. Templates, triggers and preferences can be mixed and combined with each other and are presented in context in the pathway where they are used. Always know how many subscribers have completed each step, how many are actively engaging and which content is performing well.
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