Spam email or junk email are unsolicited emails that are delivered to your inbox, these emails usually contain explicit or illegal content and are sent by illegitimate email addresses to a large list of recipients. Not all marketing messages are considered as spam, the difference between a Spam email and a marketing email is the recipient’s permission. Once you opt in to receive emails, legitimate marketing emails will be sent to your inbox, and you will be able to opt-out and manage your subscriptions at any time.
Most of the spam emails are sent for commercial purposes, however, they can also be malicious software attempting to gain access to your private information.
SPAM in Canada is governed by Canada’s Anti-SPAM legislation (CASL), which attempts to eliminate the distribution of unsolicited email through different restrictions. To learn more about CASL, visit this article.
When a subscriber marks a campaign as Spam, our system automatically changes the status to Spam and suppresses the email address to ensure no more mailings are delivered to this subscriber in the future. In Campaign Manager, you can find the list of subscribers who marked a mailing as Spam under the Spam tab of your Primary Contact List.
Open rates are more than just numbers; they are windows into your subscribers' engagement and preferences. Understanding the different types of open rates, how to calculate them, and why they matter is essential for any email marketer looking to maximize the impact of their campaigns. By continually assessing and optimizing...
In the world of email marketing, the battle against bounces is ongoing, but it's one that you can win with a multi-pronged approach. Start by verifying email addresses meticulously, choose a reputable email delivery service, personalize content for relevance, find the Goldilocks email frequency, and continually monitor and adapt your...
Data overwhelmingly supports the critical importance of developing mobile-responsive emails in email marketing. The mobile audience is vast and growing, and failing to cater to their needs can result in missed opportunities, decreased engagement, and even damage to your brand's reputation. Embracing mobile responsiveness isn't just a best practice; it's...
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suppression lists are the silent guardians of your sender reputation and regulatory compliance. They ensure that your email campaigns remain respectful of subscriber preferences, avoiding pitfalls that can tarnish your reputation. While suppression lists may seem enigmatic, their role is instrumental in maintaining the integrity of your email marketing efforts....
Elevating your open rates is not a one-time effort; it's an ongoing journey of improvement. By crafting compelling subject lines, effectively targeting your audience, converting pending subscribers, optimizing for mobile, considering timing, and staying attuned to subscriber feedback, you can significantly enhance your email marketing effectiveness. Your open rates are...
Persuasive data overwhelmingly supports the critical importance of developing mobile-responsive emails in email marketing. The mobile audience is vast and growing, and failing to cater to their needs can result in missed opportunities, decreased engagement, and damage to a brand's reputation. Embracing mobile responsiveness isn't just a best practice; it's...
In the ever-evolving world of email marketing, a combination of strategic techniques and unwavering effort is the path to success. By embracing these strategies – from crafting magnetic opt-in forms and offering exclusive content to optimizing landing pages, leveraging social media, running exciting contests and giveaways, fine-tuning your email signature,...
Widgets provide valuable opportunities to grow your subscriber base by capturing visitors' attention and encouraging them to join your email list. By designing engaging widgets, optimizing their placement, offering valuable incentives, implementing pop-ups, leveraging social proof, using interactive elements, testing and optimizing, ensuring mobile-friendliness, including clear CTAs, and monitoring performance,...